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How to tame the SEO beast with Liferay? Part 1.

Here are some keywords and concepts to explore:

1. Performance tuning – https://www.linkedin.com/pulse/performance-tuning-liferay-part-3-neil-harwani-nsoof/

2. Performance options for pages & search in built in Liferay – -> https://learn.liferay.com/w/dxp/using-search/search-pages-and-widgets/search-insights

–> https://learn.liferay.com/w/dxp/content-authoring-and-management/page-performance-and-accessibility/analyze-seo-and-accessibility-on-pages

–> https://learn.liferay.com/w/dxp/content-authoring-and-management/page-performance-and-accessibility/about-the-page-audit-tool

3. SEO features in Liferay

–> https://learn.liferay.com/w/dxp/site-building/optimizing-sites

–> https://learn.liferay.com/w/dxp/site-building/displaying-content/using-display-page-templates/configuring-seo-and-open-graph

4. Set up your own monitoring (simple JMeter is a good start) and focus on page load times in conjunction with other things rather than only scores. Use various tools – an example: –> https://bloggerspassion.com/website-performance-speed-test-tools/

–> https://developer.chrome.com/docs/lighthouse/overview/

5. Liferay headless – https://www.liferay.com/solutions/headless-apis

6. Lazy loading, innovative solutions like lighter pages with type ahead and so on

7. Understand various tools for website performance, formula for page speed insights & SEO but focus on your metrics like page load speed, image quality. Don’t blindly pick a tool and follow it. However, suggestions / recommendations / insights of various tools should be explored and worked upon as needed

8. Note: Mobile score is throttled down by page speed insights to slow 3G or so

Other hints:

1. Robots.txt

2. Core web vitals

3. Sitemap

4. https

5. Broken links, friendly URLs, mobile friendliness

6. Content quality

7. Tags

8. Images

9. Caching

Liferay with right configuration, customization & tuning is capable of some magical things 🙂

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